Transforming ABM with precision data
Northern Data Group switched to Compass Data and within three months identified thousands of high-quality prospects, doubling industry-standard email open rates.
Northern Data Group is a Frankfurt-based AI infrastructure company powering some of the world's most innovative organisations. Operating across three divisions - Taiga Cloud, Ardent Data Centers and Peak Mining - they provide full-stack AI compute solutions, running one of Europe's largest GPU clusters built on the latest generation NVIDIA hardware.
Challenge
Northern Data Group is a leader in AI and high-performance computing, but their marketing data infrastructure wasn't keeping pace. Existing data enrichment tools were expensive, inconsistent and full of hidden costs that made it difficult to plan and budget effectively.
The team needed a reliable way to identify and reach high-quality prospects at scale without the constant pricing surprises. Their ABM campaigns were underperforming because the underlying data wasn't accurate or targeted enough to drive meaningful engagement.
Solution
We introduced Northern Data Group to Compass Data, our fully managed data enrichment service built specifically for B2B marketing teams. Compass Data replaced their patchwork of tools with a single, transparent solution that delivered clean, enriched prospect data with precision.
Using AI-driven insights, we helped the team build highly targeted audience segments for their ABM campaigns. The platform identified thousands of qualified prospects and enriched their profiles with the data points needed to personalise outreach at scale - all without the hidden costs and inconsistent results they had experienced before.
Outcome
Within three months, the results spoke for themselves. Northern Data Group's ABM campaigns were reaching the right people with the right message, and the numbers proved it.
Email open rates hit twice the industry standard, generating multiple high-value marketing qualified leads. By removing hidden costs and streamlining their enrichment workflows, the team transformed their marketing ROI and gained confidence in their pipeline data for the first time.
The partnership demonstrated how the right data foundation can turn underperforming campaigns into a consistent source of qualified opportunities.
