Tools, workflows, and best practices for automating marketing operations
In 2024, the B2B buyer market is looking to consolidate technology solutions. Read how to market your tech products as a central tech stack.
Marketing automation for B2B companies: what it is, its benefits for tech firms, how to build an effective strategy, and the challenges to plan for.
How to set up A/B testing in Mailchimp step by step: what email A/B testing is, which variables to test, and how to use open and click rates to pick a winner.
Our team's top tips for B2B marketing automation: event-based and drip emails, optimised paid media, and scheduling social media campaigns that run themselves.
