Building brand identity, tone of voice, and competitive positioning
What the hook in B2B marketing is, with examples: how to develop hooks for campaigns, common mistakes to avoid, and the role personalisation plays.
How to write a B2B value proposition for a tech company: what a value proposition is, a step-by-step approach, and why the whole organisation should help.
How to build a brand tone of voice that shows your personality, gets everyone writing the same way, reflects your values, and holds up through voice guidelines.
What a USP is, why it needs a strong value proposition behind it, and how to write one and communicate your USP clearly so your business stands out.
