Strategic frameworks, trends, and planning for B2B marketing success
How the marketing funnel has evolved as B2B buyers research on their own, the factors driving the change, and how to reshape your strategy with ABM.
Ten pain points in the B2B buyers journey, from choosing tech partners and pricing transparency to compliance, integration and risk, and how to ease each one.
IT marketing strategy for tech companies: research, nurturing leads through the B2B buyer journey, timing, AI and automation, converting and keeping clients.
The future of BPM: why the business process management market is growing, the BPM trends of 2024, and how to reach and market to BPM buyers.
Our tech predictions for 2024 and what they mean for marketers: vendor consolidation, a more-for-less mindset, AI experimentation, digital run and BPM growth.
How emotions shape B2B buying behaviour, the emotional factors that affect business buyers, and how to build emotional impact into your B2B campaigns.
Ten B2B digital marketing trends for 2024, from AI personalisation and voice search to AR and VR, video, influencers, and privacy-first, sustainable marketing.
Marketing for tech companies, past, present and future: how B2B technology marketing began, how it has changed, and what marketers should prepare for next.
Product vs service marketing: how ownership, customisation, delivery and time change the way you sell each, and how cloud and AI have blurred the line.
How to win new work for your business: review the channels you use now, get your whole team involved, tighten your sales process, and keep doing good work.
Benchmark marketing in 10 steps: what marketing benchmarks are, why they matter, the types of benchmarking, and how to measure your digital marketing.
Five practical tips to strengthen your cybersecurity marketing strategy, from positioning and messaging to demand generation and thought leadership.
How to measure AdWords success in Google Ads: the metrics to watch, getting the date range right, budgets and bidding, ad extensions, CTR and regular reports.
