How AI-powered search engines and generative engine optimisation are changing discovery
An llms.txt file gives AI systems a plain Markdown summary of your website. What goes in one, how it differs from robots.txt, and how to create yours.
How to optimise content for natural language search: how people now search in full questions, writing conversational content, and the technical side of SEO.
Will AI kill SEO? Why the death of SEO is a myth, how AI summaries are changing what searchers expect, and practical steps for leaders in AI-driven search.
What SearchGPT is, how it differs from Google search and AI Overviews, and what OpenAI's AI search engine means for SEO strategy and for B2B marketing.
Voice search in B2B marketing: how voice search works, why more people search hands-free, why it matters for B2B, and our tips for optimising your content.
