Strategies, tools, and trends in AI-powered marketing for B2B businesses
AI enablement for marketing teams: how to get everyone using AI, not just two enthusiasts, with lessons from TCS's social team and from our own mistakes.
What an AI marketing agent actually does for a B2B marketing team, what it needs from you before it's any use, and how TCS gets 80+ posts a month from one.
Cowork, Breeze, Agentforce and Adobe Coworkers all shipped in 60 days. None of them own the plan. Here's what AI agent orchestration actually looks like in 2026.
Choose the right AI marketing agency by identifying genuine capabilities, evaluating pricing models, and making informed decisions for your B2B business.
ChatGPT for marketing: where it saves B2B teams real time, where it makes things up or sounds like everyone else, and the prompting habits that fix most of it.
How an AI email writer personalises B2B emails at scale, turning a few data points per contact into relevant, human-sounding messages, explained step by step.
Meta AI advertising: how Meta's AI ad tools work today, the risks to brand safety and creative control, and whether UK advertisers should hand over control.
AI lead generation: where AI really improves lead scoring and conversion, where it falls short, the tools worth considering and what's emerging next.
Human-AI collaboration is transforming marketing the same way machinery revolutionised production in the 18th and 19th centuries. Here's how.
How to improve content marketing ROI with AI: using it for ideas, faster writing, audience insights and SEO, and to scale your content strategy as you grow.
How product video AI can personalise a demo video for each viewer using data like company size, why it helps sell AI solutions, and what's possible now.
AI in B2B marketing: the challenges it helps with, why personalisation matters, what we've seen it do in real campaigns, and where B2B marketing goes next.
Five use cases for custom AI tools in B2B marketing and the ROI they bring: MDF allocation, ABM at scale, on-brand social content, toolkits and recruitment.
AI adoption in business without the hype: five hard facts about AI, how to lead rather than follow, and how adoption is changing marketing and content work.
How to design an AI marketing strategy: set a clear goal, rethink processes with AI, pick tools beyond ChatGPT, then measure, iterate and plan long term.
What 15 AI innovators say about AI in B2B marketing: more in-house capability, AI as a spur to new strategy, data-driven precision, and our 2024 report.
Why marketers are sceptical about AI generated content, what human-led AI means, and which marketing tasks we hand to AI and which we keep for people.
AI in marketing beyond prompts: why asking 'what if?' beats saving time, how to move past surface-level AI, and the lessons we learned from AI adoption.
Anmol Patel from TCS explains how they utilised our AI for social media tool, Compass, to create real-time posts for the London Marathon 2024.
Advances in AI are transforming the traditional agency model. See how AI tools like ChatGPT and Compass are changing the future of marketing.
Why Fifty Five and Five set out to transform marketing with AI in 2024, what it means for clients, why AI agents are the future, and why people still matter.
Seven AI trends for B2B businesses from 2024, from AI-enhanced ABM and predictive lead scoring to personalisation at scale, conversational AI and ethics.
Five signs your AI marketing tools are a good fit: they understand your business and customers, win over your team, and work with you over the long term.
Five of the best AI marketing tools beyond ChatGPT: Databutton, HubSpot AI, 6sense Revenue AI, PlayHT and Synthesia, with what each one does for a B2B team.
A timeline of the key AI milestones of 2023, from ChatGPT and DALL-E to AI music and new regulation, and what that year of AI means for your business.
Why we built Compass, our AI marketing app: the problem it solves, what makes it different, and how its apps help enterprise tech companies with marketing.
AI marketing case studies and uses: eight ways AI is applied in marketing, a social media case study with generative AI, and the four types of marketing AI.
AI generated images from text: how tools like DALL-E create images from a prompt, what that means for graphic designers, and whether the results count as art.
Marketing personas meet Black Mirror: how AI builds synthetic personas from real data, how close fact is to fiction, and why human creativity still matters.
