The month of June is one of our favourites here at Fifty Five and Five. For starters, it’s officially summer, Pride is all month long and the sport of tennis drops into our lives for two weeks thanks to Wimbledon. And this June, we’ve also been enjoying the European Football Championships. What’s not to love? So, in our mad summer haze of love and sport, we wanted to give a shoutout to a couple of Microsoft Partner Top 50 table success stories:
- Rencore
- Centric Consulting
If you are unfamiliar with it, the Microsoft Partner Top 50 is where we and our exclusive algorithm position top ranking Microsoft partners according to the strength of their digital marketing. We look at their inbound marketing output: their website, blog and social media presence.
Want a comprehensive look at the Top 50 up until now? Just in case you missed it, we covered the first half of the year (what, already!?) in a recent article. You can read it right here.
Two partners in profile
For a special June shoutout, we look at two top ranking Microsoft partners who have been consistently in our table and continue to either punch above their weight, and/or market themselves in line with their company values to great effect. Competing in a crowded field with much larger organisations is not easy, but Rencore do it with aplomb. Meanwhile, Centric Consulting are masters of building a brand voice.
Rencore
Headquartered in Munich, Germany and consistently growing since 2013, Rencore are experts when it comes to Microsoft 365 governance, “empowering everyone to reach business goals without friction.” The business is focused on helping customers stay in control of their Microsoft 365, Teams, SharePoint Online and Azure investments via the Rencore Platform solution.
For a team of 25 people in 2018, they pack a serious marketing punch and are a tremendously successful example of what good inbound marketing can do. At the time of writing they are in 11th place on our list, ahead of much larger brands like Hewlett Packard Enterprise and Rackspace, not to mention rival (and former Top 50 kingpin) ShareGate).
Rencore have the classic inbound marketing strategy patter down. Their website is clear and concise. They know their audience and the kind of content they will appreciate. At times, their content can be highly technical, but they are gifted at balancing being experts with being digestible – and dare we say… fun?
We have an incredibly talented in-house team who work in a well-fostered, creative environment for producing new content ideas and designs and tailor them to our marketing channels and campaigns. In busy periods, we reach out to Fifty Five and Five to help support that effort, and they fit in seamlessly.
– Matthias Einig, CEO and Co-founder at Rencore
Centric Consulting
Based in 14 locations across the United States, Centric Consulting provide top quality digital, business and technology consulting primarily focusing on business resilience and continuity. Something that’s ever more important in this day and age.
A company that began as an idea between three friends and grew organically from their living room before ever setting foot in an office, Centric are another terrific digital disruption success story. And their essential approach of “enjoying the people you work with, having fun and doing great work” is something that infiltrates its way into their marketing, too. Their position at 44th place, out of tens of thousands of partners, speaks to this core set of values. They have a top SEO score coupled with an almost equally excellent content score. Hop on to their website and be immediately engaged.
For Centric Consulting, great content is rooted in three fundamentals. First, be timely and relevant, which includes paying close attention to the needs of customers and the market in general. Second, provide unique, helpful perspectives that provide value – arm your audience with information to elevate their work. And third, apply marketing fundamentals to everything – optimize all content for search, leverage a variety of marketing channels, and have a strategic plan that guides all activity.
– Misty Walsh, National Marketing Director at Centric Consulting
Check out the Microsoft Partner Top 50 and see how you compare
Keep checking our continuously updated Top 50 Microsoft Partners to see how you and other partners are doing. To be one of the top-ranking Microsoft partners our list, you just need a good plan of action – a thoughtful strategy, a fool-proof schedule, and the resources (i.e. people with the right skills) to carry it out consistently. If you need help with any of your digital marketing, get in contact and we’ll be happy to help.