Sales Execution and Expansion 9 posts

Sales Execution and Expansion

Deep dive Awareness Sales execution and expansion

Microsoft AI Cloud Partner Program: 70 points and a badge

How the Microsoft AI Cloud Partner Program works: free membership, benefits packages, Solutions Partner designations, the 70-point score and FY27 changes.

October 29, 2026 12 min read

Deep dive Demand gen Sales execution and expansion

Partner marketing, seen from both ends of the deal

A guide to partner marketing for tech vendors and their partners, with how Microsoft partners do it and how to tell what your partner funding produced.

October 23, 2026 12 min read

Deep dive Demand gen Sales execution and expansion

Microsoft ECIF explained: the partner money your marketing plan can't spend

Microsoft ECIF pays for proofs of concept and deployments, decided by Microsoft's field teams. How it differs from co-op and MDF, and how partners get chosen for it.

October 16, 2026 7 min read

How to Demand gen Sales execution and expansion

Choosing the right AI marketing agency: key factors

Choose the right AI marketing agency by identifying genuine capabilities, evaluating pricing models, and making informed decisions for your B2B business.

July 6, 2025 10 min read

How to Sales execution and expansion Demand gen

SEO ROI: how to measure it when searches don't click

What ROI means in SEO and how to measure it when AI answers and zero-click searches hide the value: direct, assisted and implied returns, and the maths.

April 29, 2025 9 min read

How to Awareness Sales execution and expansion

Best data enrichment tools for B2B sales and marketing teams

Comparing the best data enrichment tools for B2B: ZoomInfo, Clearbit, Apollo.io, Lusha, Clay, and more. Features, pricing, and accuracy.

March 26, 2025 14 min read

How to Awareness Demand gen

The hidden costs of data enrichment tools (and how to avoid them)

Data enrichment tools hide costs behind credits, integration fees, and data decay. What ZoomInfo, Clearbit, and Clay really cost.

March 14, 2025 7 min read

How to Demand gen Sales execution and expansion

What is ZoomInfo? A practical guide to the B2B data platform

What is ZoomInfo? A plain guide to the B2B contact database: what it does, what it costs from about $15,000 a year, where it falls short and the alternatives.

February 25, 2025 10 min read

How to Sales execution and expansion Demand gen

ZoomInfo pricing 2026: what you'll actually pay

ZoomInfo pricing for 2026: Professional from about $15,000 a year, Advanced from $24,000, Elite from $40,000, then the credits, seats and data add-ons on top.

February 10, 2025 9 min read