Nurture and Activation 24 posts

Nurture and Activation

What an AI marketing agent actually does all day (and what it needs from you first)

What an AI marketing agent actually does for a B2B marketing team, what it needs from you before it's any use, and how TCS gets 80+ posts a month from one.

October 20, 2026 11 min read

How to Demand gen Nurture and activation

How I use Claude Code as a designer

How I use Claude Code as a designer: prototyping UI from a prompt, building design systems with Figma MCP, shipping production work, and when not to use it.

May 8, 2026 13 min read

How to Awareness Nurture and activation

How I use Claude Code as a marketer

How I use Claude Code as a marketer: the skills I rely on for ABM research, blog writing and social listening, and how to build Claude Code skills of your own.

May 5, 2026 20 min read

How to Demand gen Nurture and activation

AI search visibility tool: how to check if AI is recommending your business

Is AI recommending your business? How an AI search visibility tool checks ChatGPT, Claude, Perplexity, Gemini and Grok, and how to read what it finds.

April 15, 2026 16 min read

How to Awareness Nurture and activation

Query fan-out: how to find out what AI search engines actually look for

Query fan out shows what AI search engines actually search for. How to pull the sub-queries from Gemini and OpenAI, sort them and plan content around them.

March 31, 2026 13 min read

How to Demand gen Nurture and activation

The secrets to channel partner revenue: according to real partner marketers

How to grow channel partner revenue, from real partner marketers: segment by potential, find hidden partner revenue, prove MDF ROI and get content used.

March 31, 2026 15 min read

How to Nurture and activation Demand gen

Turn unused partner enablement into channel revenue

How to audit your partner enablement content, find the small share that drives deals, and push it to partners so unused assets turn into channel revenue.

March 31, 2026 14 min read

How to Demand gen Nurture and activation

Why channel management fails when every partner gets the same enablement

Why channel management fails when every partner gets the same enablement, and how reading partner signals helps you tailor support and measure it by revenue.

March 31, 2026 14 min read

How to Demand gen Nurture and activation

Why your Marketing Development Funds aren't generating pipeline

Why marketing development funds often fail to generate pipeline, how MDF allocation rewards persuasion over performance, and how to tie MDF spend to revenue.

March 31, 2026 15 min read

How to Awareness Nurture and activation

How to build an AI content marketing process that earns citations

AI content marketing that earns citations: author profiles, sections that stand alone when AI quotes them, and a five-stage workflow that checks every post.

March 30, 2026 17 min read

How to Demand gen Nurture and activation

How to earn AI citations on Reddit, LinkedIn, and Quora

How to earn AI citations on Reddit, LinkedIn and Quora: why brand mentions beat backlinks, what AI cites on each platform, and how your experts keep up.

March 30, 2026 17 min read

How to Awareness Nurture and activation

How to run a GEO audit: a seven-point checklist for AI search

A GEO audit checks whether ChatGPT, Claude and Perplexity can crawl, read and cite your site. The seven-point checklist we use, and the AI crawlers to allow.

March 30, 2026 18 min read

How to Demand gen Nurture and activation

Account intelligence: deep ABM research in minutes, not weeks

Account intelligence cuts deep ABM research from 20-40 hours per account to 15-30 minutes, so the same team can cover 100-200 target accounts, not 5-10.

March 26, 2026 13 min read

How to Demand gen Nurture and activation

Buyer intent data isn't working: how AI turns enriched data into real insights

Why buyer intent data rarely tells you who to contact or what to say, and how AI research turns enriched data into insight you can personalise outreach with.

March 26, 2026 13 min read

How to Demand gen Nurture and activation

AI data enrichment: clean, enrich, and activate B2B data

AI data enrichment for B2B: how to clean, verify and enrich account and contact records at scale, then turn them into research your ABM can run on.

March 25, 2026 14 min read

How to Demand gen Nurture and activation

Data quality issues: why your B2B data is broken and how AI fixes it

Data quality issues in B2B: data decay, duplicates and naming chaos, the pipeline problems they cause, and how AI cleans your CRM data at the foundation.

March 25, 2026 13 min read

How to Demand gen Nurture and activation

AI design systems: from Figma to production-ready code

AI design systems in practice: machine-readable design tokens, the Figma to code MCP workflow, what AI can automate, and where a designer's eye still matters.

March 20, 2026 12 min read

How to Demand gen Nurture and activation

The AI image generation tools designers are actually using

The AI image generation tools designers actually use: Midjourney vs Adobe Firefly, how to prompt for usable output, and why raw output still needs editing.

March 19, 2026 14 min read

How to Awareness Nurture and activation

Content freshness SEO: the value of updating old posts

Content freshness in SEO: why updating old posts lifts rankings and AI search visibility, which posts to refresh first, and a quarterly audit to keep it going.

July 25, 2025 9 min read

How to Awareness Nurture and activation

Website engagement: traffic is meaningless without it

Traffic and engagement aren't the same thing. How to measure website engagement, why it matters for SEO and AI search, and ten practical ways to improve it.

July 25, 2025 9 min read

How to Awareness Nurture and activation

ChatGPT for marketing: what works and what doesn't

ChatGPT for marketing: where it saves B2B teams real time, where it makes things up or sounds like everyone else, and the prompting habits that fix most of it.

June 26, 2025 9 min read

How to Nurture and activation Demand gen

SEO automation: what to automate and why it matters

SEO automation done properly: the five jobs worth automating, from technical audits to internal links, and the strategy and editorial calls you never should.

April 16, 2025 9 min read

How to Demand gen Nurture and activation

ZoomInfo intent data: how accurate is it, really?

ZoomInfo intent data flags companies researching your category. How accurate it is, where the false positives come from, and when it's actually worth using.

February 26, 2025 9 min read

How to Demand gen Nurture and activation

AI lead generation: effective strategies and real results

AI lead generation: where AI really improves lead scoring and conversion, where it falls short, the tools worth considering and what's emerging next.

February 13, 2025 9 min read