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Marketing operations, transformed with AI

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Strategic consultancy for B2B marketing operations

Our experts specialise in taking the very latest developments in AI, fresh off the algorithm, spinning them into tangible business value that you can measure. We help teams optimise their marketing operations with the very latest thinking. We advise on processes, how do your team do things smarter? We advise on tools, what do the latest generation of AI and automation tools have to offer? And we help you exceed your goals and objectives, through our trusted change process. Start your digital marketing transformation with Fifty Five and Five.

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The Fifty Five

We have experienced marketing operations consultants who can work with you to understand the difference AI and automation can make to how you work.

Our process is designed to deliver maximum business value, digital marketing transformation, whilst focusing on small iterative steps.

1 Upfront audit

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We run a free audit to understand the current marketing operations and team makeup. Before we even think about solutions like AI we need to understand what they do, how success measured in their work, and the current tools and processes are in place.

2 Discovery phase

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Overhauling marketing operations with AI always starts with the people. This phase can be informal Teams chats, or a series of workshops. No matter the format we want to talk to the people doing the work. We want to understand how people operate now, what is going well, and how teams fit into the overall organisation.

3 A focus on team objectives

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Everything we do is focused on the teams objectives. Be it lead generation, brand awareness, campaigning, or setting up an internal marketing agency. The technology is simply an enabler, the goal is better outcomes for the marketing team, a digital transformation of marketing operations. So we define these upfront.

4 Process and tools

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We have transformed many clients to use the latest technology, the leanest processes, and the best AI tools. Sometimes process and automation of existing internal systems is the key to success. Others want to be on the bleeding edge of AI agents. We can plot the right path for you, and ensure a complete AI revolution of your digital marketing operations.

5 A pilot programme

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Our digital marketing transformation delivers tangible results. So we will always design a iterative pilot programme, based on consistent change and small steps. Our Account and Project Managers will be with you every step of the way to ensure we deliver real change, and real progress.

We transformed the digital marketing operations of Fifty Five and Five with AI many years ago. Our clients really benefit from our vast knowledge in this area, when undergoing their own transformation.

Chris Wright, Founder of Fifty Five and Five

Do you want us to show you the future now?

We can put AI to work in your organizations marketing team today. We focus on real world outcomes and generating real value, whilst providing those 'penny drop' moments that show that the world is changing rapidly. Don't be left behind.