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B2B content marketing

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B2B Content marketing for B2B companies

We've had inhouse writers since day one at Fifty Five and Five. And we are proud of that. Crafting authentic stories, good old B2B content marketing, about our clients is in our DNA. These days the team is assisted by the latest AI and agent technology, built inhouse and customised to our clients needs.

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Be unmistakably you
Take your company culture, client successes and expert opinions.
Turn your culture, client success and expert opinions into engaging content that delights your audience and provides real value in a way that’s specific to you. Our content marketing services are tailor made for B2B companies.
Tech assisted
AI has an increasingly significant  role to play in content
We use a range of tools and techniques to in our B2B content marketing. We believe some content can be 100% AI generated, and some requires the human touch. As serious players in content and AI we feel we are in the best place to give you the expert view.
Consistant original B2B content marketing
Put love into your content with consistency and reap the rewards from your audience 
A fresh, original piece of B2B content marketing from you beats thrice-rehashed marketing mediocrity that can be found in every corner of the internet. Create what your audience needs to know. 

The Fifty Five

Our B2B content marketing pros are expert writers and designers who have cut their teeth in the world of big enterprises. And we’re here, practicing our content marketing craft with clients just like you. Here’s what our process looks like.

1 We listen to you and your stories

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You’re an entire organisation of experts with mountains of experience in your field. We mine for your best anecdotes and turn your industry opinions into B2B content marketing gold. We can even turn your data into a bespoke private AI model.

2 We find the themes and common threads

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Chances are there’s a pattern to the stories of your successes and failures. We create and generate a quality B2B content marketing strategy that brings together your voice and thought leadership and grows your audience.

3 We can build out an editorial plan or just get writing

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An editorial calendar is the perfect way to sustain a quality content creation process, detailing topics, formats and channels. We love working this way. But we are also happy creating those tactical one-offs to answer your brief.

4 We use technology and AI in the right way

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We have human writers at the core of all our B2B content marketing. But we also lean into the latest tools, including our own inhouse Compass platform. This approach pushes our creativity, speeds up production times, and can have a positive impact on price.

The Five

Once the groundwork is laid, we’re ready to produce and deliver content as consistently as you want. It could be an ongoing content campaign or as part of a larger project. We have developed a long and fruitful relationship with Microsoft that sees us deliver awesome B2B content marketing, month in, month out.

Case Study

Microsoft Partners

Everyone knows who Microsoft is. But perhaps lesser known is its vast community of partners who provide IT products, services, and innovation using Microsoft technology to businesses around the world. In this case study, we discuss how we helped the global Microsoft Partner team deliver successful GTM strategies.

Results

100+ partners we have worked with
95% average CSAT score
8+ years we have been working together
View case study

Our blog is probably the most important source of traffic we have on our site. Fifty Five and Five understands this and helps us increase the value of our content marketing to attract, engage and retain customers.

Jean-Luc Brisebois, CMO, Sharegate

Combining human creativity and true AI

We've been in B2B content marketing for over ten years. Get in touch to hear how we can tell your story in the most effective way.

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