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Marketing operations, transformed with AI

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Strategic consultancy for B2B marketing operations

Our team specialises in transforming marketing operations by integrating cutting-edge AI and automation tools, turning innovation into measurable business value. We optimise your processes to streamline workflows, enhance team efficiency, and leverage the latest AI technology to drive better results. Whether it's refining your current operations, selecting the best tools, or managing the transformation, we guide you through every step. From strategy development to implementation, training, and ongoing optimisation, we ensure your marketing team operates smarter, faster, and more effectively. Begin your marketing operations transformation with Fifty Five and Five.

 

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Drive real business value
Technology on its own is not enough
Artificial Intelligence is a powerful enabler, but its true value lies in how it’s applied to drive real business outcomes. At Fifty Five and Five, we channel AI’s potential into tangible marketing transformation. Our strategic AI marketing operations service focuses on what matters most—optimising your processes and delivering measurable results that help your business thrive.
Learn from the experts
We live and breathe this world
Fifty Five and Five has a long history of working with AI technologies, incorporating them into our marketing operations over the past two years. Since then, we’ve guided numerous clients through the complexities of AI integration, helping them unlock its potential for their businesses. With a team of seasoned experts and a proven track record of success, we bring real expertise to every project.
Transform your team
Transform your marketing operations with AI
Our goal is to revolutionise how your team operates and elevate the results they can deliver. We empower your team to achieve more in less time through comprehensive digital marketing transformation. This is accomplished through a tailored mix of education, training, process optimisation, and the deployment of customised AI tools.

The Fifty Five

We have experienced marketing operations consultants who can work with you to understand the difference AI and automation can make to how you work.

Our process is designed to deliver maximum business value, digital marketing transformation, whilst focusing on small iterative steps.

1 Discovery process

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Transforming marketing operations with AI always begins with the people. Whether through informal Teams meetings or structured workshops, we engage directly with the individuals doing the work. Our aim is to understand current workflows, identify strengths, and see how teams fit into the broader organisation, ensuring that any changes are aligned with both operational needs and company culture.

2 Strategy development

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Our objective is to create a strategy tailored to the client's unique goals. We start by developing a customised AI transformation roadmap that outlines the integration of AI into their marketing operations, complete with clear, measurable objectives and KPIs. Next, we carefully select and recommend AI and automation tools that best fit the client’s needs, providing a detailed cost-benefit analysis for each. The result is a comprehensive strategy document that defines new processes, tools, timelines, key stakeholders, and performance metrics.

3 Implementation

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Our objective is to implement the planned changes effectively. This involves optimising existing processes by redesigning workflows to integrate AI tools and establishing new standard operating procedures (SOPs) to ensure smooth operations. We then deploy and configure the selected AI tools, seamlessly integrating them with existing systems like CRM and CMS. The outcome includes the successful implementation of these changes, alongside ongoing project status reports to track progress and ensure continuous alignment with the project goals.

4 Training and change management

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Our objective is to embed the changes within the organisation effectively. We conduct workshops to train staff on the newly implemented tools and processes, ensuring they are fully equipped to use them. Comprehensive documentation and support materials are provided to reinforce this training. Additionally, we offer ongoing change management support to ensure a smooth transition, addressing any resistance and encouraging adoption across teams. The result is a set of training materials and internal communications that support long-term success.

5 A pilot programme

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Our objective is to implement a 6-month program ensuring that the changes are embedded and KPIs are met. We monitor performance by tracking key metrics to measure the impact of AI integration, leveraging analytics tools for real-time insights. Continuous improvement is driven by regular reviews of processes and tools, with adjustments made based on the latest performance data. The program delivers performance dashboards, real-time analytics tailored to the client, and a final report summarising project outcomes, KPI performance, and recommendations for future improvements.

We transformed the digital marketing operations of Fifty Five and Five with AI many years ago. Our clients really benefit from our vast knowledge in this area, when undergoing their own transformation.

Chris Wright, Founder of Fifty Five and Five

Do you want us to show you the future now?

We can put AI to work in your organizations marketing team today. We focus on real world outcomes and generating real value, whilst providing those 'penny drop' moments that show that the world is changing rapidly. Don't be left behind.

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