Company overview
Microsoft UK is the United Kingdom subsidiary of the Microsoft Corporation in Seattle, Washington, USA. They direct all UK operations on behalf of the parent company.
Challenge
Microsoft UK approached Fifty Five and Five to help Partners promote the Surface Hub 2S devices as the best solution for educational institutions. Education was changing post-pandemic, and the Surface Hub 2S was the ideal device to bring students and lecturers together in the new learning environment due to its effectiveness in facilitating a hybrid learning model - off site and on campus.
The challenge was to create a compelling video asset that would capture the attention of educational institutions and convey the cutting-edge, educational technology of the Surface Hub 2S. The video had to take centre stage in a go-to-market campaign that featured other content assets (eBook, social content, etc), driving the message of better educational experiences for everyone.
Here is the full video animation for Microsoft Surface Hub 2S that Fifty Five and Five created.
This 1 minute video clearly highlights the key benefits of the Surface Hub 2S: integration with Teams across devices, worldwide accessibility and seamless collaboration.
Using bold colours and iconic Microsoft illustrations, the visuals are attention-grabbing and keep viewers engaged in the story.
Solution
We began by developing the core narrative and messaging based on discussions with Microsoft. Critical questions guided our content. How has the pandemic transformed life on campuses? How can the Surface Hub 2S bridge the gap between remote, hybrid and in-person learning?
We put together a rough script and storyboard, planning scenes that demonstrated the Surface Hub 2S in action. The animation prominently featured Microsoft Teams integration, showcasing real-time collaboration and communication capabilities. We illustrated the ease with which students and lecturers could share resources, engage in discussions, and more regardless of their location.
To complement the strong narrative, we used engaging visual animations from Microsoft’s illustration library to bring the animation to life and clearly represent the usability of the Surface Hub 2S. Paired with a compelling voiceover, the animation articulated the benefits succinctly.
Outcome
The Surface Hub 2S animation successfully captured the interest of educational institutions, leading to increased inquiries and demonstration requests for Microsoft Partners.
The video clearly demonstrated the solution’s effectiveness in facilitating a hybrid learning model that benefited students and educators.
Our engaging and visually appealing animation also simplified the technological sophistication of the Surface Hub 2S, making it accessible to non-technical decision-makers in educational sectors.
Overall, this video campaign elevated the profile of the Surface Hub 2S among educational institutions, reinforcing Microsoft UK's position as a leader in innovative educational technology solutions.
Greater confidence
Our video gave educational institutions the confidence to integrate and deploy the right solution for their needs.
More adoption
Following the campaign, there was a significant rise in inquiries and demonstration requests from universities.
Increased reputation
The animation helped solidify Microsoft’s reputation for delivering cutting-edge tools for modern educational institutions.
Fifty Five and Five's creative and strategic insights were crucial for promoting the Surface Hub 2S to educational institutions. Their compelling video narrative showcased the tool as indispensable for modern education.
