Microsoft MDF FAQ

Marketing development funds are an invaluable resource for Microsoft partners looking to enhance their marketing efforts. Here we answer the Microsoft MDF FAQs to help you understand how to effectively apply for and use these funds to grow your business.

1. What are marketing development funds?

Marketing development funds are financial resources provided by Microsoft to support the marketing activities of their partners. These funds help partners promote Microsoft products and services, increase brand visibility, and drive sales.

2. Who is eligible to apply for MDF?

Eligibility for MDF typically requires being an active member of the Microsoft AI Cloud Partner Program. Partners need to have achieved certain designations, such as gold or silver, and meet sales volume and competency criteria set by Microsoft.

3. What types of activities can MDF be used for?

MDF can be used for a variety of marketing activities, including: 

• Advertising campaigns 

• Content creation 

• Event sponsorships 

• Digital marketing campaigns 

• Promotional materials
• Joint marketing activities with Microsoft

4. How do I apply for MDF?

To apply for MDF, follow these steps: 

1. Review eligibility: Check your partner designation and ensure you meet the sales and competency criteria. 
2. Prepare your proposal: Develop a detailed marketing plan outlining objectives, strategies, and budget. 
3. Submit your application: Use the Microsoft Partner Center to submit your proposal and required documentation. 

5. What documentation is required for MDF applications?

Typical documentation includes: 

• A detailed campaign proposal 

• Budget breakdown 

• Partner information 

• Supporting materials such as case studies or past campaign results 

6. Can MDF cover 100% of marketing costs?

While the standard Microsoft MDF model is a 50:50 cost-sharing arrangement, there are cases where Microsoft may cover up to 100% of the costs, particularly for strategically important campaigns or for managed partners.

7. How can I maximise my MDF opportunities?

To maximise MDF opportunities: 

• Combine solutions from different vendors to create a comprehensive offering. 

• Align your campaigns with Microsoft's strategic goals and product focuses. 

• Craft compelling marketing campaigns that resonate with your target audience. 

• Ensure your proposals clearly demonstrate the potential impact and benefits of your campaign.
  
• Partner with an expert B2B technology marketing agency who understands your audience.

8. What are the best practices for ensuring compliance with MDF guidelines?

To ensure compliance: 

• Develop detailed marketing plans to ensure efficient use of MDF. 

• Adhere strictly to Microsoft’s guidelines and brand standards. 

• Maintain accurate records of all activities and expenses. 

• Submit regular reports detailing the activities undertaken, expenses incurred, and outcomes achieved.

9. What benefits do managed partners receive?

Managed partners receive enhanced support, resources, and potential for 100% funding. Benefits include: 

• Dedicated account manager 

• Access to exclusive tools and resources 

• Priority access to new products, beta programs, and updates

10. Where can I find more information or get help with MDF?

For more detailed guidance on Microsoft MDF, download our comprehensive eBook, "Get Microsoft to pay for your marketing." This guide provides step-by-step instructions on accessing and using MDF effectively to maximise your business growth.

Download the guide here: Get Microsoft to pay for your marketing