Company overview
Everyone knows who Microsoft is. But perhaps lesser known is its vast community of partners who provide IT products, services, and innovation using Microsoft technology to businesses around the world.
Challenge
The global Microsoft Partner team, One Commercial Partner, provides its partners with various packages that offer marketing support. Microsoft needed an agency that understood Microsoft technology inside out, as well as the wider global digital transformation market. They need an agency to help deliver their GTM strategies on behalf of enterprise customers. These strategies include brand awareness and lead generation.
Solution
We worked with some of Microsoft's biggest managed partners around the world to build and execute specific GTM plans. From telecoms companies like Liquid Telecom, to consultancy firm RSM, and tech giants like Adobe. Our first step was to use our 'Fifty Five' approach to really get under the skin of the partners we were working with.
Every organisation has a unique brand and offering. Our in-depth knowledge of the Microsoft ecosystem and the challenges everyday businesses face, allowed us to tailor campaigns and GTM strategies. This enabled us to meet the specific needs of each of Microsoft’s enterprise customers.
Outcome
We worked hand in hand with Microsoft resources in Redmond, Seattle to deliver our services via a dedicated 'Concierge desk'. Every project was about taking core Microsoft messaging, often linked to Microsoft 365 and Azure, and helping partners take their own related offering to market.
100+
We have worked with hundreds of partners over the years. From huge global names, to smaller partners, ISVs and consultancies.
95%
Average CSAT score from those clients we have worked with, across all manner of digital projects.
8+
We have been working with Microsoft Corp for over eight years. In that time we engaged with partners on their behalf all over the world.
We worked with Fifty Five and Five over many years to perfect how we deliver marketing excellence across the Partner Network. They always go above and beyond, and its no surprise the relationship between Microsoft and Fifty Five and Five continues to go from strength to strength.
