Compass
An autonomous AI marketing platform that lives inside Microsoft Teams. Plans campaigns, monitors performance, and executes tasks without human oversight.
Why we built this
This is the big bet. A full SaaS product. We built Compass as the ultimate AI agent to replace the repetitive parts of what agencies do. We have high hopes for it.
We have been working on it for years, with big clients and big potential. This is what the future of marketing work looks like. Compass Data and Compass Agents are its baby cousins, tools that were born out of the same thinking but focused on specific jobs. Compass is the whole platform.
How we built it
It started life as Compass Agent, built on Databutton (now riff.ai). Then agent technology matured and the vision grew into something much bigger. We tested with clients, built and rebuilt, layered in more capabilities as the tech allowed it.
A 3-tier hierarchical task network powered by GPT-5 and Claude. Master plans break into tactical objectives, then weekly tasks. MCP tool integrations connect Asana, Google Analytics, Notion, and more. The Teams AI SDK handles conversations and proactive updates. PostgreSQL stores everything. It reasons about what to do next, executes through tools, and reports progress without being asked.
