Topical

Future of SEO: unleashing power of natural language search

How to optimise content for natural language search: how people now search in full questions, writing conversational content, and the technical side of SEO.

July 3, 2025 4 min read

Revolutionising B2B email marketing with AI email insights

How an AI email writer personalises B2B emails at scale, turning a few data points per contact into relevant, human-sounding messages, explained step by step.

May 20, 2025 11 min read

The Meta AI advertising revolution: control in their hands?

Meta AI advertising: how Meta's AI ad tools work today, the risks to brand safety and creative control, and whether UK advertisers should hand over control.

May 6, 2025 23 min read

January 10, 2025 7 min read

The power of human-AI collaboration in modern production

Human-AI collaboration is transforming marketing the same way machinery revolutionised production in the 18th and 19th centuries. Here's how.

December 4, 2024 8 min read

AI adoption in business: driving growth and success

AI adoption in business without the hype: five hard facts about AI, how to lead rather than follow, and how adoption is changing marketing and content work.

November 29, 2024 8 min read

How to design an AI marketing strategy

How to design an AI marketing strategy: set a clear goal, rethink processes with AI, pick tools beyond ChatGPT, then measure, iterate and plan long term.

November 20, 2024 26 min read

Digital marketing technologies: the 9 that matter in 2026

Nine digital marketing technologies, from AI and SEO tools to analytics, email, outreach and ad tech, with what each one does and the tools we use for it.

November 12, 2024 13 min read

How AI innovators are shaping the future of B2B marketing

What 15 AI innovators say about AI in B2B marketing: more in-house capability, AI as a spur to new strategy, data-driven precision, and our 2024 report.

October 1, 2024 9 min read

True AI in marketing: beyond prompts

AI in marketing beyond prompts: why asking 'what if?' beats saving time, how to move past surface-level AI, and the lessons we learned from AI adoption.

September 11, 2024 7 min read

Your B2B ABM strategy powered by AI

How AI helps a B2B ABM strategy scale personalised outreach to target accounts, the benefits of AI-driven ABM, and how we use Compass for ABM ourselves.

TCS leverages AI for social media at the London Marathon

Anmol Patel from TCS explains how they utilised our AI for social media tool, Compass, to create real-time posts for the London Marathon 2024.

July 23, 2024 6 min read

The future of marketing: how AI is shaping it

Advances in AI are transforming the traditional agency model. See how AI tools like ChatGPT and Compass are changing the future of marketing.

July 3, 2024 7 min read

June 27, 2024 13 min read

Transform marketing with AI

Why Fifty Five and Five set out to transform marketing with AI in 2024, what it means for clients, why AI agents are the future, and why people still matter.

June 26, 2024 11 min read

Go from partnership to leadership with Microsoft MCAPS Start

What is MCAPS? Microsoft MCAPS Start for Partners explained: what the event covers, why partners should get involved, and our key takeaways from it.

The marketing funnel has evolved (how to keep up)

How the marketing funnel has evolved as B2B buyers research on their own, the factors driving the change, and how to reshape your strategy with ABM.

June 5, 2024 7 min read

My experience at the Women in Tech conference 2024

Account Manager Dipti Tewani shares her experience at the Women in Tech conference 2024, highlighting key topics and learnings from the talk.

May 1, 2024 6 min read

April 2, 2024 10 min read

AI trends your B2B business needs to know

Seven AI trends for B2B businesses from 2024, from AI-enhanced ABM and predictive lead scoring to personalisation at scale, conversational AI and ethics.

March 25, 2024 5 min read

Consolidate and market your central tech stack effectively

In 2024, the B2B buyer market is looking to consolidate technology solutions. Read how to market your tech products as a central tech stack.

Top 10 pain points in the B2B buyers journey

Ten pain points in the B2B buyers journey, from choosing tech partners and pricing transparency to compliance, integration and risk, and how to ease each one.

March 8, 2024 7 min read

March 1, 2024 16 min read

IT marketing playbook: key strategies for every buyer stage

IT marketing strategy for tech companies: research, nurturing leads through the B2B buyer journey, timing, AI and automation, converting and keeping clients.

February 29, 2024 6 min read

The bright future of BPM and how to take advantage

The future of BPM: why the business process management market is growing, the BPM trends of 2024, and how to reach and market to BPM buyers.

February 23, 2024 8 min read

Tech predictions that matter for marketers

Our tech predictions for 2024 and what they mean for marketers: vendor consolidation, a more-for-less mindset, AI experimentation, digital run and BPM growth.

February 14, 2024 7 min read

5 signs you and your AI marketing tools are a great fit

Five signs your AI marketing tools are a good fit: they understand your business and customers, win over your team, and work with you over the long term.

January 15, 2024 3 min read

Key AI milestones from 2023 your business needs to know

A timeline of the key AI milestones of 2023, from ChatGPT and DALL-E to AI music and new regulation, and what that year of AI means for your business.

December 19, 2023 10 min read

Elevate your strategy with Compass: the AI marketing app

Why we built Compass, our AI marketing app: the problem it solves, what makes it different, and how its apps help enterprise tech companies with marketing.

December 14, 2023 10 min read

Do emotions influence B2B buying behaviour?

How emotions shape B2B buying behaviour, the emotional factors that affect business buyers, and how to build emotional impact into your B2B campaigns.

November 30, 2023 6 min read

How to enter the Microsoft Partner of the Year Awards

How to enter the Microsoft Partner of the Year Awards: why they're worth entering and how to write a winning submission, from a team that writes award entries.

November 20, 2023 7 min read

Sam Altman vs Ilya Sutskever: what is happening at OpenAI?

Ilya's uncertainty regarding Sam's role sparks questions about OpenAI's future and the implications for artificial general intelligence.

August 25, 2023 9 min read

What is the Microsoft AI cloud partner program?

What the Microsoft AI Cloud Partner Program is, how it replaced the Microsoft Partner Network, its benefits from incentives to co-marketing, and how to join.

August 22, 2023 13 min read

Are you ready for the latest B2B digital marketing trends?

Ten B2B digital marketing trends for 2024, from AI personalisation and voice search to AR and VR, video, influencers, and privacy-first, sustainable marketing.

August 9, 2023 15 min read

Marketing for tech companies: a history

Marketing for tech companies, past, present and future: how B2B technology marketing began, how it has changed, and what marketers should prepare for next.

How B2B gamification can level up your business

B2B gamification explained, with examples: what gamification is, its benefits for B2B marketing, and the steps to make badges, leaderboards and rewards work.

July 13, 2023 9 min read

February 7, 2023 9 min read

How the Microsoft OpenAI partnership affects partners

Microsoft is investing $10 billion in OpenAI. Find out how this partnership will impact the Microsoft Partner Network and the product line-up.

November 30, 2022 7 min read

Are AI generated images from text replacing designers?

AI generated images from text: how tools like DALL-E create images from a prompt, what that means for graphic designers, and whether the results count as art.

November 7, 2022 4 min read

UK Microsoft partner Surface campaign collaboration

How Fifty Five and Five, a UK Microsoft partner, worked with Microsoft UK's Surface team on partner campaigns for primary, secondary and higher education.

August 17, 2022 7 min read

Product vs service marketing: the key differences

Product vs service marketing: how ownership, customisation, delivery and time change the way you sell each, and how cloud and AI have blurred the line.

October 21, 2021 7 min read

How to set up A/B testing in MailChimp

How to set up A/B testing in Mailchimp step by step: what email A/B testing is, which variables to test, and how to use open and click rates to pick a winner.

August 27, 2021 7 min read

Crafting a compelling value proposition for B2B tech

How to write a B2B value proposition for a tech company: what a value proposition is, a step-by-step approach, and why the whole organisation should help.

November 13, 2020 9 min read

Marketing persona meets Black Mirror: a sci-fi future

Marketing personas meet Black Mirror: how AI builds synthetic personas from real data, how close fact is to fiction, and why human creativity still matters.

September 25, 2020 7 min read

Reinvigorate your lead generation strategies now

Four lead generation strategies that still work for B2B: microsurveys, influencer and word of mouth marketing, lead magnets, and landing pages that convert.

September 4, 2020 7 min read

Win new work. Save your business. Cheer wildly.

How to win new work for your business: review the channels you use now, get your whole team involved, tighten your sales process, and keep doing good work.

Communicate your USP effectively and stand out

What a USP is, why it needs a strong value proposition behind it, and how to write one and communicate your USP clearly so your business stands out.

March 3, 2020 6 min read

January 30, 2020 11 min read

10 simple steps to benchmark marketing effectively

Benchmark marketing in 10 steps: what marketing benchmarks are, why they matter, the types of benchmarking, and how to measure your digital marketing.

November 5, 2019 8 min read

5 tips for building a solid cybersecurity marketing strategy

Five practical tips to strengthen your cybersecurity marketing strategy, from positioning and messaging to demand generation and thought leadership.

How to measure AdWords success: a practical guide

How to measure AdWords success in Google Ads: the metrics to watch, getting the date range right, budgets and bidding, ad extensions, CTR and regular reports.

June 14, 2017 7 min read