Deep dive

October 15, 2026 8 min read

How to get your company recommended by ChatGPT (we tested ourselves first)

We asked ChatGPT and Claude 18 buyer questions twice each and were named in 10 of 72 answers. What got us named, what didn't, and what it means for B2B brands.

Deep dive Demand gen Awareness

Marking 10,000 partners' homework: how to see what MDF funds produce

Vendors know what MDF funds each partner claimed, but rarely what the money produced. How we built Microsoft a tool that scored 10,000+ partners' marketing.

October 13, 2026 8 min read

October 8, 2026 9 min read

Lead magnets got interesting again (thanks, AI)

The best lead magnet gives buyers an answer about their own business while they're still on the page. Two interactive builds, for Microsoft Surface and Nintex, show how, and AI coding tools have made them much quicker to build.

October 1, 2026 13 min read

Is SaaS dead? The rise of throwaway software, and what it means for marketing teams

20 tiny tools in a week, built by AI for one job each and then thrown away. What that means for the software a marketing team pays for.

September 25, 2026 12 min read

How fast is AI advancing? (October 2026 update)

How fast is AI advancing? October 2026 update: every ChatGPT and Claude model since 2022, checked against Epoch AI and METR, and what it means for your team.

March 25, 2026 16 min read

AI agents and ADHD: what running 20 at once is really like

AI agents and ADHD traits, from a founder who runs 20 at once: what holding context does at work, where it goes wrong, and how we use AI at Fifty Five and Five.

March 20, 2026 13 min read

AI content marketing: how enterprise teams scale without losing quality

AI content marketing for enterprise teams: how to scale output without losing your brand voice, why strategy matters more than tools, and where automation fits.

March 20, 2026 11 min read

AI marketing automation: the difference between assisted and agentic

How AI marketing automation works for enterprise teams. Rule-based systems, AI-assisted tools, and agentic platforms that plan and execute.

March 20, 2026 14 min read

AI marketing platform: the buyer's guide for enterprise teams

Most AI marketing platforms are content tools with good branding. A real one plans, executes, and reports. Here's how to spot the difference.

March 14, 2026 11 min read

How to build an AI writing style that follows you everywhere

Create your AI writing style by crafting a single portable file that reflects your voice, writing habits, and the guidelines for AI usage.

March 5, 2026 18 min read

What an AI-powered marketing agency actually looks like in 2026

How we rebuilt Fifty Five and Five as an AI-powered agency. The highs, the lows, and what to look for in a modern marketing partner.

December 18, 2024 7 min read

How to accelerate content marketing ROI with AI

How to improve content marketing ROI with AI: using it for ideas, faster writing, audience insights and SEO, and to scale your content strategy as you grow.

December 16, 2024 5 min read

Create custom product video AI demos effortlessly

How product video AI can personalise a demo video for each viewer using data like company size, why it helps sell AI solutions, and what's possible now.

December 11, 2024 10 min read

AI in B2B marketing will change things forever

AI in B2B marketing: the challenges it helps with, why personalisation matters, what we've seen it do in real campaigns, and where B2B marketing goes next.

October 21, 2024 10 min read

Embrace AI generated content: no human input needed

Why marketers are sceptical about AI generated content, what human-led AI means, and which marketing tasks we hand to AI and which we keep for people.

6 vital B2B content marketing trends that will get you leads

Six B2B content marketing trends that bring in leads: original research, AI personalisation, video, social as search, voice search and building a community.

May 9, 2024 10 min read

August 31, 2023 9 min read

What is the hook in B2B marketing?

What the hook in B2B marketing is, with examples: how to develop hooks for campaigns, common mistakes to avoid, and the role personalisation plays.

August 8, 2023 15 min read

AI marketing case studies: driving client growth with AI

AI marketing case studies and uses: eight ways AI is applied in marketing, a social media case study with generative AI, and the four types of marketing AI.

June 15, 2023 10 min read

Article to audio: how we're giving a voice to our marketing

Article to audio: why and how we added AI text to speech to our blog, from researching how other brands use audio to the design and the finished result.

October 23, 2020 6 min read

Mastering brand tone of voice: your secret weapon

How to build a brand tone of voice that shows your personality, gets everyone writing the same way, reflects your values, and holds up through voice guidelines.

March 25, 2020 6 min read

Effective storytelling in B2B marketing strategies

B2B storytelling that works: why business buyers respond to true, human stories, how to ground a technical product in real people, and where to start.