Founder
Chris Wright
Chris founded Fifty Five and Five in 2014 with not much of a plan. A few months later he launched a ranking of Microsoft’s UK partners on their marketing, at Microsoft Future Decoded in London. Microsoft has worked with the agency ever since.
Today Fifty Five and Five builds AI tools for marketing, communications and sales teams at large companies. Clients have included Microsoft, Google, SAP and TCS. Chris still builds a lot himself. He has a computer science degree and builds software most days with Claude Code. In September that was 20 small tools for his own use in a week, which he wrote up as “Is SaaS dead?”
Before Fifty Five and Five he worked for global Microsoft partners, and in his twenties he ran a Post Office, which he credits with teaching him most of what he knows about customer service and getting things done under pressure.
Talks and interviews
Chris talks about what AI is actually changing in marketing and sales, using things he has built himself. Podcasts, panels and interviews all welcome.
Is SaaS dead?
In September Chris built 20 small tools for his own work in a week with Claude Code. In October he cloned a SaaS product he'd paid for every month for 12 years. What cheap, throwaway software means for marketing budgets and the vendors they pay.
What did the partner money buy?
Microsoft couldn't see what its marketing development funds produced, so Fifty Five and Five built the Partner Benchmarking Tool to find out: more than 40 tests, run across 10,000+ partners and $10m of funds.
The checking is the job now
Fifty Five and Five rebuilt itself around AI. Chris on what AI agents actually do across an agency's work, and why checking what they do has become most of his job.
Featured and recognised
Bronze, The Drum Awards for B2B 2025
Campaigns Powered by AI, for TCS at the London Marathon.
The Microsoft partner marketing rankings
Rankings of Microsoft partners on their marketing, 2014 to 2021, first launched at Microsoft Future Decoded in London in November 2014. Redmond Channel Partner covered the 2016 report.
About 24 articles on SharePoint, Office 365 and the digital workplace.
Short bio
Chris Wright is the founder of Fifty Five and Five, a London agency that builds AI tools for marketing, communications and sales teams at large companies. Clients have included Microsoft, Google, SAP and TCS, and the agency's AI work for TCS at the London Marathon won Bronze at The Drum Awards for B2B 2025. He still builds software most days.
For interviews and speaking
Published articles
41 articles by Chris Wright
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