Your top to bottom SEO automation guide for 2025.

What it is, what to automate, and how to do it well

Last edited: 16th April 2025 - Written by Megan Rudd

Most SEO teams don’t lack expertise. What they lack is time.

Time gets eaten by repetitive tasks: updating meta descriptions, chasing broken links, rewriting content to match new keywords, running reports no one reads. All necessary. None strategic.

So the question isn’t whether automation has a role in SEO. It’s why we’re still doing so much of it by hand.

Today, 86% of SEO professionals already use AI to automate their workflows. The real shift isn’t coming, it’s here. But tools alone aren’t the answer. In fact, without the right setup, they just add complexity. Or worse, they bury you in the wrong data.

This guide is for people who want SEO automation that actually helps.

We’ll cover what tasks are worth automating, what tools exist, and where AI fits. Then we’ll show how to go further, with Real-time SEO, the service from Fifty Five and Five, that adapts on its own, freeing your team to focus on what matters.

This is the kind of automation that helps you move faster, stay visible, and cut out the busywork without losing control.

[See how we automate SEO for enterprise brands →]

Automation lets us stop firefighting and start focusing on what actually grows traffic.

Owen

"The real benefit of automated SEO isn’t just speed. It’s consistency. It means we’re not waiting for a quarterly audit to fix things, we’re catching issues as they happen. We’ve got AI handling the repetitive stuff, so our team can focus on strategy, content, and uncovering real opportunities. That shift changes how you work.

Search engines have started downranking low-value AI content. That’s why we combine AI-driven optimisation with human oversight. And we use tools to ensure our content passes quality checks and stays valuable to readers, and visible in search."

Owen Steer, Senior Marketing Exec @ FFF

Turn SEO into something that works while you sleep

Real-time SEO is designed for teams who don’t have time to chase every broken link or refresh old copy every month.

We run it. Our Compass SEO platform powers it. You get the results.

If you’re ready to stop reacting and start improving search performance every day, let’s talk.

Contact us today to see how Real-time SEO can work for your business.

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