ZoomInfo University: The complete guide to training, certification and alternatives
Last edited: 26th Feb 2025 - Written by Owen Steer
If you’ve ever used ZoomInfo, you know it’s one of the most powerful B2B sales intelligence platforms on the market. But with so many features and data points, it can be difficult to use effectively.
ZoomInfo’s database, intent signals, and CRM integrations can improve lead generation, but only if users understand how to apply them. That’s why they've created ZoomInfo University, its official training and certification program.
This training program is designed to help sales and marketing teams understand how to use the platform for lead generation and outreach. It provides guidance on improving efficiency by learning automation and integration best practices. Users can also earn certifications that demonstrate expertise in sales intelligence, which may be valuable for career development or proving proficiency with the platform.
But do you really need ZoomInfo University to get results? Many businesses invest time in training, only to find that the learning curve is steep, requiring hours of coursework. Training also doesn’t fix data accuracy issues or credit limits, which can limit how useful ZoomInfo is in practice. What Sales team wants to spend an ordinate amount of time learning a platform? They just need high-quality, ready-to-use data that allows them to focus on selling rather than navigating complex software.
So is ZoomInfo University worth it, or is there a better way to access business intelligence?
This guide will explain:
- What ZoomInfo University is and how it works
- The pros and cons of completing ZoomInfo’s training
- Whether alternatives like Compass Data Enrichment offer a more effective way to access accurate data
By the end, you’ll have the information you need to decide if ZoomInfo University is the right choice or if a fully managed data service is a better fit.
Let's get started.
What is ZoomInfo University?
ZoomInfo University is the official training and certification program designed to help users master the platform’s full range of features. It provides structured courses tailored for sales, marketing, and operations teams, ensuring they can use the tool effectively for prospecting, campaign management, and data enrichment.
The program is designed to help businesses overcome the platform’s complexity, making it easier for teams to navigate its extensive database, intent signals, and automation features. By providing formal training, the company aims to reduce onboarding time for new users and increase adoption among existing customers.
How training is delivered
The program is structured into on-demand courses, live webinars, and certification exams. Users can follow a self-paced learning path or join scheduled training sessions led by in-house experts.
- On-demand courses – Pre-recorded video lessons that guide users through different features of the platform. These include interactive exercises, case studies, and quizzes to reinforce learning.
- Live webinars – Hosted by platform experts, these sessions focus on specific use cases like prospecting, CRM integration, and workflow automation. Attendees can ask questions and participate in discussions.
- Certification exams – After completing coursework, users can take a test to earn an official certification, which they can display on LinkedIn or include in their professional credentials.
Types of certifications available
ZoomInfo University offers multiple certification tracks depending on the user’s role and objectives. Some of the most notable include:
- Sales – Focused on lead generation and prospecting, this course covers advanced search techniques, how to interpret intent signals, and best practices for sales outreach.
- Marketing – Designed for demand generation professionals, this track teaches users how to enrich CRM data, build targeted campaigns, and use intent data to identify high-value prospects.
- Engage – Covers ZoomInfo Engage, the platform’s sales automation tool, teaching users how to create and manage multi-channel outreach sequences.
These certifications are designed to validate expertise in sales intelligence and data-driven decision-making, making them valuable for professionals in business development, marketing operations, and sales enablement roles.
Time commitment and difficulty level
One of the key factors businesses consider before enrolling is how much time it takes to complete training. The length of each course varies, but on average:
- Basic courses can take a few hours to complete.
- Advanced certifications typically require a few weeks of study.
- Some users complete training in a single day, while others spread it over a longer period.
Certification exams generally require an 80% passing score, and users who fail can usually retake the test after reviewing the material.
Who benefits most from ZoomInfo University?
This training is designed for:
- Sales teams that need to shorten onboarding time and improve prospecting skills.
- Marketing teams that want to use intent data and automation tools more effectively.
- Operations teams that manage CRM integrations and data hygiene.
For businesses that rely heavily on ZoomInfo for outbound sales, training can be a key step in maximising ROI. However, for teams that simply need access to clean, verified lead data, investing time in training may not always be necessary, especially if there are alternative solutions that don’t require users to learn a new tool.
Why users turn to ZoomInfo University
Many companies invest in ZoomInfo University because the platform is powerful but not always easy to use. While it offers access to millions of business contacts, intent data, and automation tools, getting the most out of these features requires a strong understanding of the system. Without proper training, users can struggle to find the right contacts, apply intent data correctly, and integrate the platform with their existing workflows.
This section breaks down the main reasons users enrol in ZoomInfo University and how it helps them navigate the complexities of the tool.
1. The platform has a steep learning curve
One of the biggest challenges for new users is that ZoomInfo is not a simple plug-and-play tool. While the interface is user-friendly at a basic level, many of its most valuable features require training to use effectively.
- Advanced search filters – While many users perform simple searches, the platform allows for Boolean logic, company hierarchy navigation, and multi-layered targeting. Without training, users may miss out on precise prospecting methods that can improve lead quality.
- Intent data interpretation – ZoomInfo provides intent signals, which indicate when a company is researching certain topics. However, many users don’t know how to interpret or apply this data effectively. Training helps users understand when an intent signal is actually meaningful and how to act on it.
- CRM and marketing integrations – The platform integrates with Salesforce, HubSpot, Marketo, and other marketing automation tools, but setting up data syncing, workflows, and lead scoring rules correctly requires experience. Mistakes can lead to duplicate data, incorrect lead scoring, or syncing failures.
New users often find that trial and error is not enough to fully master these capabilities. Without structured learning, they may only use a fraction of what the tool can do, limiting its value to the business.
2. Companies want to maximise their investment
The platform is a significant financial commitment, with pricing starting at around $15,000 per year and going much higher for larger teams. Because of this, companies want to ensure they are extracting every bit of value from their subscription.
Training is seen as a way to:
- Ensure employees are using all available features rather than just basic search.
- Improve efficiency by reducing time spent on manual prospecting.
- Reduce errors in lead generation by teaching best practices.
For many businesses, the fear is that without proper training, their sales and marketing teams won’t fully adopt the platform, leading to wasted spend. ZoomInfo University is marketed as the solution to ensure teams can quickly start using the tool to its full potential.
3. Structured learning is often more effective than trial and error
Some users prefer to learn new software on their own, but this approach doesn’t work well for a complex, data-heavy solution like ZoomInfo.
- Sales teams that experiment on their own may spend weeks or months figuring out features that could have been learned in hours with structured training.
- Without a clear training plan, employees may develop bad habits, such as exporting contacts inefficiently or misinterpreting intent data.
- Teams that rely on internal knowledge transfer may receive outdated or incomplete training, leading to inconsistent results.
ZoomInfo University provides a clear learning path with modules that progress from basic functionality to advanced strategies. This ensures users build knowledge in a structured way rather than picking up fragmented skills through trial and error.
4. Certifications provide industry recognition
ZoomInfo University doesn’t just help businesses; it also benefits individual professionals.
- Completing Sales or Marketing Certifications can improve a person’s credentials and help them stand out in job applications.
- Many sales and marketing professionals add ZoomInfo certifications to their LinkedIn profiles, showing they are trained in data-driven prospecting and B2B intelligence.
- Some employers require or prefer certification for roles in business development, sales operations, and marketing automation.
For professionals looking to enhance their skill set and demonstrate their expertise, completing ZoomInfo University is a valuable resume booster.
5. It helps standardise knowledge across teams
In large organisations, different sales and marketing employees may use the platform in different ways, leading to inconsistent strategies.
- Without formal training, some users may export lists inefficiently, leading to credit waste.
- Marketing and sales teams may use different criteria for lead scoring, resulting in misaligned targeting.
- Some employees may know advanced automation tricks, while others only use basic features, creating gaps in effectiveness.
ZoomInfo University ensures that everyone on a team follows the same best practices, reducing inefficiencies and making sure that data-driven decisions are consistent across the organisation.
Training can only go so far
For companies that have committed to using the platform, training can be a way to speed up adoption, reduce mistakes, and ensure teams use all available features. Without structured learning, many businesses risk underutilising their subscription and not getting the full value of their investment.
At the same time, training does not solve every challenge. It cannot improve data accuracy, remove credit limitations, or eliminate the time required to learn the tool. That’s why some businesses look for alternatives that allow them to skip training altogether and still get high-quality data.
Next, we’ll explore the pros and cons of ZoomInfo University, including what it does well and where it falls short.
Even after completing extensive training, many teams still struggle to generate high-quality leads because the problem isn’t just how they use the tool. It’s the data itself.
"We’ve worked with companies that have spent months training their teams to use sales intelligence platforms, believing that mastering search techniques and intent data would solve their lead generation challenges. But even after completing certifications, they still struggle to build reliable lead lists.
If the contact information is outdated or incomplete, even the best-trained team will hit a wall. Sales reps waste time verifying details, marketing teams deal with bounced emails, and opportunities slip through the cracks. At that point, businesses start to realise that knowing how to find leads isn’t enough. What they really need is access to accurate, structured data from the start, without the extra work."
Chris Wright, Founder, Fifty Five and Five
Pros and cons of ZoomInfo University
ZoomInfo University is a structured training program designed to help businesses maximise the platform’s capabilities. For sales and marketing teams that rely heavily on data-driven prospecting, formal training can be a useful way to speed up onboarding, standardise best practices, and ensure users make full use of advanced features.
However, while ZoomInfo University has its benefits, it also comes with challenges. Training requires a time commitment, and it does not solve underlying issues such as data accuracy problems, credit restrictions, or integration complexities. Some users complete certification only to find that their biggest obstacles, poor-quality data and limited access to leads, remain unchanged.
The table below outlines the key pros and cons of ZoomInfo University, providing a clear picture of what businesses can expect from the training program.
| Pros | Cons |
|---|---|
| Comprehensive training on platform features – The program covers everything from basic search to advanced data automation, giving users a full understanding of how to use the platform effectively. | Requires a significant time investment – Some courses take just a few hours, but more advanced certifications may require weeks to complete, making it difficult for sales and marketing teams to balance training with daily tasks. |
| Certifications add credibility – Earning an official ZoomInfo certification can boost a professional’s credentials, improve career opportunities, and demonstrate expertise in sales intelligence. | Does not fix data accuracy issues – Training helps users apply filters and search techniques more effectively, but it does not improve the underlying quality of the data, meaning users may still encounter outdated or incorrect contact details. |
| Helps teams standardise best practices – When multiple employees complete training, businesses can ensure that all team members follow the same approach to lead generation, prospecting, and CRM management. | Credit limits still apply – Even after completing training, users are restricted by the platform’s credit-based system, which limits how many contacts they can access and export each month. |
| Reduces onboarding time for new users – Structured learning allows new employees to become productive faster compared to self-guided learning or trial and error. | Not ideal for small teams – For businesses with limited resources, spending time on formal training may not be the best use of their time, especially if they need quick access to high-quality leads. |
| Access to ongoing updates and webinars – The company regularly updates its training materials and hosts live sessions to help users stay informed about new features and best practices. | Learning does not guarantee better results – Completing training can improve a user’s knowledge, but it does not necessarily translate into higher lead conversion rates or better sales outcomes if the data itself is not reliable. |
Why some businesses look elsewhere
ZoomInfo University is useful for those who want to master the platform, but not every business has the time or resources to invest in formal training. Some organisations prefer a solution that does not require users to learn a complex system, which is where managed services like Compass Data Enrichment come in.
Instead of spending hours navigating a training program, businesses using a managed data service receive ready-to-use, accurate lead data without having to learn how to extract it themselves. This approach eliminates the need for onboarding, reduces time spent on manual data searches, and ensures that sales and marketing teams can focus on outreach rather than software training.
The next section will explore different approaches companies take to sales intelligence, including self-learning, third-party consultants, and fully managed data solutions.
Alternatives to ZoomInfo University
Not every business has the time or resources to invest in formal training, and for some teams, spending hours learning a platform is not the most effective use of their time. While ZoomInfo University helps users understand the system’s capabilities, it does not address fundamental issues such as data accuracy, credit restrictions, or the need for ongoing manual searches.
For businesses that want to improve lead generation without committing to a training program, there are several alternative approaches. These range from self-learning and third-party training to outsourcing data enrichment entirely, so sales and marketing teams can focus on outreach rather than mastering a complex system.
Self-learning and trial-and-error
Some users prefer to explore the platform on their own rather than follow a structured training program. The company offers a Help Center, documentation, and tutorial videos, which can provide enough guidance for users who want to learn specific functions as they go.
This approach offers flexibility, allowing teams to learn only what they need without a rigid time commitment. However, it can take much longer to gain full proficiency, and without structured training, different team members may use the platform in inconsistent ways. This can lead to missed opportunities, as some employees may not fully understand the more advanced features.
Third-party sales and marketing training
Some companies invest in external training programs rather than using ZoomInfo University. Sales enablement consultants, marketing operations specialists, and digital adoption platforms like Spekit provide tailored training sessions to help teams learn how to use sales intelligence tools more effectively.
This type of training is often more customised, focusing on the business’s specific needs rather than a generalised curriculum. It can also offer a more hands-on approach, with one-on-one coaching and real-world application. The downside is the additional cost, and external programs may not cover the full range of platform features. Businesses that choose this route still need to dedicate time to learning and onboarding, which may not be feasible for all teams.
Switching to a tool with an easier learning curve
For some businesses, the complexity of ZoomInfo is a barrier to adoption. Rather than investing in extensive training, they opt for alternatives like Apollo.io, Lusha, or Clearbit, which have slightly more intuitive interfaces and require less time to learn.
These alternatives can speed up onboarding, making it easier for small teams to start using the platform immediately. They are often more cost-effective, as users don’t need to pay for training or certification. However, simpler tools may lack the advanced data filtering and automation features that larger teams need, and their databases may not be as extensive as ZoomInfo’s.
Using a managed service instead
For businesses that want accurate, ready-to-use lead data without needing to learn a new system, a fully managed service like Compass Data Enrichment offers a more streamlined alternative. Instead of training sales and marketing teams on how to extract and clean data, Compass provides high-quality, verified information that is ready to use immediately.
This approach removes the need for training altogether. Sales and marketing teams don’t need to spend hours learning how to extract and filter data—they receive structured information that is already cleaned and segmented, allowing them to focus entirely on outreach. Unlike ZoomInfo, which operates on a credit-based system that limits the number of contacts users can access each month, Compass provides data without usage caps.
Another major advantage is accuracy. Instead of pulling information from a static database, Compass verifies and enriches contact details before delivering them. This ensures that teams aren’t wasting time reaching out to outdated or incorrect leads. Businesses that rely on Compass also save significant time, as they no longer need to manually search for prospects or worry about mastering a complex platform.
For companies that need high-quality leads but do not want to spend time training employees on how to extract them, a managed service can be a more efficient solution.
Training is supposed to make teams more efficient, but in reality, it often adds another layer of work.
"We’ve seen businesses spend weeks onboarding new hires, only to have them struggle with complicated workflows and constant troubleshooting. Even after certification, teams still need to manage search filters, CRM integrations, and data hygiene tasks just to get usable prospect lists. Instead of simplifying sales and marketing operations, training often adds another layer of process. That’s when businesses start questioning whether they need better-trained users, or a smarter way to get reliable, ready-to-use lead data from the start."
Megan Rudd, Senior Marketing Exec @ FFF
Case studies and examples
Businesses take different approaches when it comes to sales intelligence. Some invest time in training and certification, ensuring their teams can navigate platforms like ZoomInfo with expertise. Others look for solutions that provide ready-to-use data, reducing the need for training altogether.
In this section, to give you a better understanding of how companies tackle these different approaches, we explore real-world examples of companies that have used different strategies and the outcomes they achieved. These case studies highlight the advantages and limitations of both ZoomInfo University and managed data services like Compass Data Enrichment.
Company A: The structured training approach
A mid-sized B2B SaaS company purchased ZoomInfo to improve its outbound prospecting. The sales team had been relying on LinkedIn and cold outreach, but they needed a more efficient way to find and connect with decision-makers. Leadership wanted to ensure that every team member was fully trained on the tool’s features, so they enrolled employees in ZoomInfo University.
At first, the structured training program seemed beneficial. Sales reps learned how to use advanced search filters, interpret intent signals, and set up automated alerts for key prospects. The company also encouraged employees to complete the ZoomInfo Sales Certification, which helped standardise best practices across the team.
After three months, the sales team reported mixed results. While they had gained a better understanding of the platform, they were still facing challenges with data accuracy and credit limits. Despite knowing how to refine searches and apply filters effectively, many of the contacts they exported turned out to be outdated. The team also found that the platform's credit system limited the number of leads they could access, forcing them to be selective about which prospects to pursue.
For this company, ZoomInfo University was valuable in terms of skill development, but it did not solve some of the core limitations of the platform. The leadership team began looking for alternative ways to supplement their data strategy, realising that training alone could not guarantee better results.
Company B: The trial-and-error approach
A fast-growing startup in the fintech sector decided against formal training. They believed that their sales and marketing teams could figure out the platform through self-learning. The company provided access to ZoomInfo and encouraged employees to explore its features using the Help Center and tutorial videos.
Initially, this approach seemed cost-effective. Reps could focus on learning the specific features they needed without spending time on courses that might not be relevant to their day-to-day work. Some employees became highly skilled at using the platform, discovering advanced search techniques and integrating the tool with their CRM.
However, there were inconsistencies across the team. Some employees developed their own methods for searching and filtering data, while others only used the most basic features. Without a standardised approach, lead generation efforts were scattered, and the quality of prospecting varied significantly between team members.
After several months, leadership noticed that some reps were getting better results than others. The company decided to invest in third-party training to establish a more consistent strategy. While this helped improve the effectiveness of their lead generation efforts, the process took longer than expected, and some employees had already developed bad habits that were difficult to correct.
This case highlights the risks of self-learning without structured training. While some employees may excel at learning on their own, others may struggle, leading to inefficiencies and inconsistent results across the organisation.
Company C: Switching to a managed service
A global, enterprise SaaS company had been using ZoomInfo for over a year but was facing persistent challenges. Their sales team frequently ran into issues with contact accuracy, outdated job titles, and missing phone numbers. Even after completing ZoomInfo University and gaining a deeper understanding of the platform, they continued to struggle with data quality.
The team also found that they were spending a significant amount of time searching for leads, even with training. Sales reps were spending hours each week refining search criteria, filtering through contact lists, and manually verifying information before outreach. Leadership realised that while training helped employees become better users of the platform, it did not address the root problem: the need for high-quality, verified data without extra work.
The company decided to test a different approach and partnered with Compass Data Enrichment. Instead of having sales reps search for leads, they submitted their Ideal Customer Profile to Compass, which then provided structured, ready-to-use data that met their criteria. Within weeks, the business saw noticeable improvements in efficiency.
- Sales reps were spending less time searching for leads and more time on outreach.
- Lead conversion rates improved, as contacts were more accurate and up to date.
- The company saved money by eliminating the need for additional ZoomInfo credits.
For this organisation, the shift to a fully managed data service eliminated the need for training and manual prospecting, allowing their team to focus entirely on building relationships and closing deals.
Key takeaways from these case studies
- Training and certification can improve platform adoption and standardisation, but they do not fix issues related to data quality or credit limits.
- Self-learning is effective for some teams, but it can lead to inconsistencies in how employees use the platform.
- A managed service like Compass Data Enrichment removes the need for training and manual searches, providing sales and marketing teams with ready-to-use, verified lead data.
For companies that want to maximise efficiency, the best approach is not always learning how to use a tool better but instead finding a solution that removes the need for manual work altogether.
Is ZoomInfo University worth it?
ZoomInfo University is a well-structured training program that helps businesses and professionals develop a deeper understanding of the platform. It is particularly useful for companies that have already committed to using the tool long-term and want to ensure their teams are maximising its capabilities. Certifications can also add credibility to sales and marketing professionals who frequently work with sales intelligence tools.
However, training does not address all challenges. Businesses that struggle with data accuracy, credit limits, or the time-consuming nature of manual prospecting may not find formal training to be the best solution. While users can improve their ability to navigate the system and apply advanced search filters, they are still limited by the quality of the data available and the number of contacts they can access each month.
- Companies that are fully committed to ZoomInfo – If an organisation has already invested in a long-term contract, it makes sense to train employees so they can extract as much value as possible.
- Sales and marketing professionals looking for certifications – For individuals working in business development, sales operations, or marketing automation, completing a ZoomInfo certification can enhance their credentials.
- Businesses with large sales teams – Standardised training can ensure consistency in how employees use the platform, improving efficiency across different teams.
- Organisations that rely on advanced platform features – If a company is using intent data, workflow automation, and CRM integrations extensively, formal training can help employees understand how to implement these features correctly.
- Companies that need high-quality data but don’t have time for training – Businesses that need accurate lead data but don’t want to invest in learning how to extract it may find a managed service to be a better fit.
- Sales teams that want to focus on outreach rather than software training – If a sales team’s main priority is contacting prospects, spending time learning a platform’s advanced features may not be the best use of resources.
- Businesses frustrated with data accuracy or credit limits – Completing training does not fix outdated or incorrect contact details, nor does it remove the restrictions on the number of contacts users can access.
- Companies that only need occasional data enrichment – Businesses that don’t require constant lead generation may prefer a one-off or on-demand data enrichment service rather than maintaining an expensive subscription.
- A fully managed service removes the need for training – Companies that prioritise efficiency can use Compass Data Enrichment to access accurate B2B data without requiring employees to learn a complex system.
- No manual searches or filtering – Instead of training sales and marketing teams to extract and clean data, Compass delivers ready-to-use, high-quality information that meets specific business criteria.
- Eliminates the learning curve – Businesses receive structured, enriched data that is already verified, complete, and actionable, allowing teams to focus entirely on outreach and conversion.
- Avoids platform limitations – Unlike ZoomInfo, which requires users to work within credit limits and spend time refining searches, Compass provides scalable access to accurate data without restrictions.
- Ideal for businesses that need efficiency – Companies that want to streamline lead generation and skip the training process altogether may find that a managed service is a more effective long-term solution.
Compass Data Enrichment: A smarter alternative to training
ZoomInfo University is designed to help users master the platform’s features, but even the best training cannot change the quality of data available, the time it takes to find the right leads, or the limitations of a credit-based system. For businesses that need accurate, ready-to-use B2B data without spending time learning a new tool, Compass Data Enrichment provides an alternative approach.
Instead of investing hours in training employees to extract, filter, and clean data, Compass removes that step entirely by delivering structured, verified data that is ready to use. This allows sales and marketing teams to focus on outreach rather than navigating complex search queries and interpreting intent signals.
Why training isn't always the best way to access data
For many businesses, training is seen as a way to improve efficiency and ensure employees are using a tool correctly. But even after completing a certification, users must still spend time applying what they’ve learned, performing searches, verifying contacts, and refining data before it can be used for outreach.
Compass eliminates these extra steps by providing:
- Pre-enriched, structured data – Businesses receive ready-to-use lead information that has already been verified for accuracy.
- No need for platform expertise – Sales and marketing teams don’t need to understand Boolean logic, search filters, or CRM integrations. The data they need is simply provided.
- Ongoing access to fresh, accurate insights – Instead of relying on a static database that may contain outdated information, Compass continuously updates and refines data before delivering it.
How businesses benefit from skipping training altogether
Companies that have switched from a training-based approach to a fully managed data solution often find that:
- Sales teams are more productive because they spend less time searching and more time engaging with qualified leads.
- Marketing campaigns perform better because data is accurate from the start, reducing bounced emails and wasted ad spend.
- Businesses no longer rely on in-house expertise to extract and interpret data—removing the risk of human error or inconsistent search strategies.
While training programs like ZoomInfo University can help businesses make better use of a platform, they are not always the most efficient way to access and use data. Companies that need immediate, high-quality insights without investing time in training may find that a fully managed approach is a better fit.
If your team would rather use data than learn how to find it, Compass Data Enrichment provides a way to access verified, structured insights without the learning curve.
How to use Compass Data Enrichment
- Let us know what data you need (Contact details, ICP data, etc.)
- We do the work – Our platform crawls, scans, scrapes multiple sources, validates information and structures data for easy integration
- You receive high-quality insights – Instead of unfiltered, raw lists you get a polished CRM-ready file with accurate and tailored knowledge
The smartest way to get the data you need
Choosing the right approach to sales intelligence depends on your business’s needs, resources, and priorities. ZoomInfo University is a valuable training program for companies that are committed to using the platform and want to ensure their teams understand all its features. It provides structured learning, certifications, and ongoing support to help users apply advanced search techniques, intent data, and automation tools effectively.
However, training does not solve every challenge. It does not improve data accuracy, remove credit limits, or reduce the time spent on manual prospecting. Businesses that need ready-to-use, high-quality data without requiring employees to complete extensive training may find that a fully managed service like Compass Data Enrichment is a more efficient solution.
Which approach is best for your business?
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ZoomInfo University is a good choice if:
- Your company has already committed to a long-term subscription and wants to maximise its value.
- You have a large sales or marketing team that needs structured training and standardised best practices.
- Your employees have the time to complete courses and certifications to fully understand the platform.
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A managed service is the better option if:
- Your team needs high-quality lead data quickly without spending time learning a platform.
- You want to eliminate manual searches and receive verified, structured data that is ready to use.
- You prefer a scalable, credit-free approach that provides continuous access to accurate business intelligence.
For companies that need efficiency, training is not always the best investment. If your goal is to access reliable, up-to-date B2B data without the learning curve, Compass Data Enrichment can provide a faster, more effective alternative.
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