ZoomInfo pricing - The ultimate guide for 2025

Last edited: 12th Feb 2025 - Written by Owen Steer

ZoomInfo pricing plans for 2025 start at $15K/year, but hidden costs can add up fast. Get the full breakdown of ZoomInfo's Professional, Advanced, and Elite plans—plus the unexpected fees to watch out for before signing a multi-year contract—in this awesome blog.!

And hey there! Great news that you're looking into ZoomInfo pricing, because that means I am not too late. Before you commit to a year-long commitment (at least), take 10 minutes to digest the information on this page and learn everything you need to know about ZoomInfo, including:

  • Pricing overview
  • Hidden costs (that quickly add-up)
  • Anecdotes from my own experience using ZoomInfo

When you've finished reading, if you still feel like one of these tools is the right tool for you... we can both sleep at night knowing you made the most informed decision possible.

 

Professional plan - $15,000/year
  • Advanced Search – Powerful filters let you find and target the exact contacts and companies you need.
  • CRM Integration – Easily syncs with your CRM to keep your data organized and up to date.
  • Enriched Data Targeting – Gives you access to deeper contact insights for more precise outreach.
  • My Records – Lets you store and manage your own contact database within ZoomInfo.
  • ListMatch – Automatically updates and matches your contact lists against ZoomInfo’s database.
  • Tagging – Helps you categorize and organize contacts for better segmentation.
  • Bulk Credits – You get 5,000 credits annually. (blink and you'll miss them!)
  • Compliance API – Ensures your data usage stays compliant with regulations.
Advanced plan - $24,000/year
  • Everything included with the Professional Plan
  • Alerts - Real-time alerts for specific events and changes in the database.
  • WebSights - Insights into website visitors and their activities.
  • Events - Track significant events and milestones relevant to targeted contacts and companies.
  • News - Access to relevant news articles and updates about target companies.
  • Enhance - Advanced data enrichment tools for detailed profiling.
  • Attributes and Intent - Understand customer intent and behavior through advanced data attributes.
  • Monthly User Credits - 1,000 monthly credits per user.
  • Bulk Credit Discounts - Reduced pricing for large volume credit purchases.
Elite plan - $40,000+/year
  • All Advanced Plan Features
  • Enhanced Customization and Support - Personalized support and customized features to meet specific business needs.
  • Unlimited Add-Ons - Access to all optional add-ons without additional costs.
  • Premium Support - Priority customer support with dedicated account managers.
  • Highest Data Volume - Maximum data access and usage limits, suitable for large-scale operations.

We're not done yet, keep reading!

The examples above are just a small sample of some of the additional costs involved when you invest in ZoomInfo, and these are the ones that are clearly labelled as addons and upgrades. We haven't even discussed credits yet, or the hidden costs that they don't want you to know. Keep reading!

One of the ways I've tried to use Zoominfo is to help me identify good fit accounts that have a higher propensity to buy from our clients here at Fifty Five and Five. 

Owen Steer - Senior Marketing Executive talks about Zoominfo pricing

"There are two data points I looked at. The first is recent funding - the idea was that recently funded businesses are in a better position to spend on B2B tech. The second is technographic data - understanding what technology a business uses to identify synergistic / competitor opportunities.

The problem is, when I looked through funding data it was full of gaps or often too old to be relevant. When I tried to use technographic data, the companies I was targeting were listed as using every tool under the sun - and there was no way for me to identify if my target personas were even aware of the technology, let alone the ones using it!"

Owen Steer, Senior Marketing Exec @ FFF

How much are ZoomInfo credits?

When you do run out, you can purchase 'bulk credits' for around $3,000 per 5,000 credits, which works out to about $0.60 per credit. However, the cost can vary depending on your plan and how many you buy at once—larger bulk purchases often come with discounts.

Whilst credits often end up becoming a nasty additional cost, they are at least a known quantity. You can track and manage your credit usage at all times in the platform. What you're about read next are the costs that you can't easily quantify.

Our client struggled out of a 3-year deal when intent data flopped

Megan Rudd, Senior Marketing Executive talks about Zoominfo pricing

"In 2024 one of our clients had unknowingly inherited a 3-year deal with Zoominfo - it was initially not a problem at all. In fact, this kind of thing happens all the time. It was only when their sales team started using the intent data from Zoominfo that they realised their expectation vs reality was not aligned. The intent signals were too broad, and because they are IP-based, sales conversations were non existant. Even for accounts that were flagged as the highest intent! Given the premium cost, they couldn't get out of the contact quick enough"

Megan Rudd, Senior Marketing Exec @ FFF

 

The problem with traditional data providers.

Platforms like ZoomInfo, Clay.com, and Apollo.io claim to offer comprehensive B2B intelligence, but they come with major drawbacks:

  • Opaque pricing structures with unexpected costs for add-ons, additional credits, and user licenses.
  • Limited flexibility, forcing users to pay for broad, often irrelevant databases instead of targeted insights.
  • Steep learning curves that require in-house expertise to navigate AI tools, API integrations, and query structuring.
  • Data decay and inconsistencies, meaning sales teams waste time chasing outdated or incomplete leads.

The Compass Difference

Compass Data Enrichment is built differently. It’s a fully managed service designed for businesses that want high-quality, actionable data—without the complexity.

No training required – Just provide your data request, and we deliver enriched, structured insights.

Transparent pricing – No credits, hidden fees, or unexpected charges—just clear, predictable costs.

AI-powered insights – Identify key personas, niche industries, and market trends effortlessly.

Flexible data sourcing – We combine web search, AI analysis, and role mapping for a holistic view of your market.

How it works

  1. Submit your request – Tell us what data you need (e.g., enriched contacts, ICP refinement, role-specific targeting).
  2. We do the heavy lifting – Our AI-driven platform scours the web, verifies details, and structures the data.
  3. You receive actionable insights – No raw dumps. We deliver a clean, CRM-ready Excel file with verified intelligence.

Why businesses choose Compass

Feature Compass Data Enrichment ZoomInfo Clay.com Apollo.io
Pricing Transparency Clear, fixed pricing Hidden costs, add-ons Credit-based, fluctuating Subscription + pay-per-use
Data Accuracy Verified and enriched Often outdated Requires manual validation Mixed quality
Ease of Use Fully managed, no setup Requires training Technical expertise needed DIY platform
Custom Data Requests Yes, tailored for you Limited to database Limited flexibility Predefined fields only
CRM Integration Ready-to-use structured data Sync available, but costly Requires API setup Basic integrations

 

Real results, real impact

A leading SaaS company struggling with outdated data switched from ZoomInfo to Compass. Within two weeks, they:

  • Increased lead conversion by 38% by targeting verified, up-to-date decision-makers.
  • Saved dozens of hours per month by eliminating manual data enrichment.
  • Cut costs by 45% compared to their previous data provider.

Simple, scalable pricing

Unlike other platforms that charge per search, per credit, or per user, Compass offers transparent, predictable pricing:

  • One-off data enrichment – Ideal for targeted campaigns or CRM cleanup.
  • Managed subscription – Continuous, high-quality data enrichment for sustained growth.
  • Custom enterprise solutions – Tailored packages for businesses with large-scale data needs.

Tired of hidden costs? There’s a better way.

Stop wasting time and money on outdated, overpriced unusable data. Let Compass Data Enrichment power your go to market strategy today

Data enrichment tool demo