Company overview
Worksighted provides responsive, innovative, and strategic IT services to businesses seeking a valuable IT partner. Since 2000, they have supported organisations throughout Michigan with the technology they need to grow.
Challenge
For over 20 years, Worksighted has built a loyal customer base in Michigan. As they expanded beyond Michigan and throughout the US, they needed an updated visual presence that matched their growing ambitions in the digital marketplace.
Central to the updated brand work was a new branded website. The new Worksighted brand had to demonstrate the leap forward in the way they were thinking about themselves – while keeping their authenticity intact.
Having worked with Worksighted as their primary content providers and marketing partners for many years, we understood their vision well. After we completed their new value proposition, Worksighted recognised us as the best B2B web design agency to guide them on their brand transformation journey.
Solution
Brand exploration: Leveraging our expertise as the leading B2B web design agency, the design team created mood boards and creative concepts, ensuring they adhered to Worksighted’s values and new tagline; “People at the heart of technology”. The new website resonates with Worksighted’s ethos, championing the dedication their people have for their work and clients. The new colour schemes and shapes tell a fluid story of how Worksighted work:
- Plan
- Design
- Implement
- Support
Once all new branding elements were defined, our development team brought them to life.
Content: Our content team was prepared to give the website a distinct voice by closely following the new value proposition and tone of voice. They crafted copy that resonated with Worksighted's core audience.
SEO: Our SEO team worked closely to ensure that the new website was optimised and ready to become a lead generation magnet. This enabled Worksighted's marketing managers to effectively track and act on all leads generated through the website.
Outcome
Launching a new website is not easy. But the results can always be staggering and rewarding for everyone involved in such a massive project. Once Worksighted's new branded website went live, their brand transformation was complete.
Worksighted’s website refresh fully encapsulates their ambitions, innovative solutions and the amazing team that drives them to be a leader in their sector. The website is visually impressive, true to Worksighted’s values, and helps the business as they move into an exciting new chapter.
We look forward to being a part of it.
Brand guidelines
Updated brand guidelines to help their internal team maintain consistency across all channels.
Concepts
Visualisations of the new website, with examples to help the stakeholders understand our creative direction.
Website
A fully functional, interactive, and engaging website built with their core audience in mind.
The team at Fifty Five and Five played a crucial role in the success of our brand's repositioning. Their dedication and expertise in creating a compelling strategy to support our goals helped us to identify a company voice that truly connects with our target audiences. They took the time to genuinely understand our brand's values, mission, and personality, which made all the difference.
