Company overview
CloudShare are a team of experts with decades of experience serving leading software organisations such as Palo Alto Networks, Atlassian, Salesforce, and Motorola. They are located in Perth, Tel Aviv and San Francisco, and with data centres in the US, EMEA and APAC.
Challenge
CloudShare is a business acceleration platform. They help software companies increase customer acquisition and retention by creating highly engaging, fully interactive hands-on POCs, demos, and training experiences in the cloud.
The CloudShare experience is a human one – it’s a product for people. Each environment is personalised for the user, providing real-time interaction between the vendor and prospect.
CloudShare shared their ambition to develop stronger B2B branding leadership within the industry. This is underpinned by a desire to deepen an authentic interaction and engagement with their audience at every stage of the buyer’s journey.
We were asked to upgrade their website to show more depth to their offerings, better messaging and a new interactive design that effectively communicates the 'gospel of hands-on experience'.
Solution
Our goal was to bring the experience of using the platform to life—to show there is no substitute for the hands-on experience CloudShare provides.
We were looking to refresh the brand and update it to reflect the latest in online trends. The aim was to present a clearer, cleaner interface for a more engaged experience. We started by working closely with their team to understand their business, personality and what the experience of using the platform feels like.
It’s always made easier when your client is passionate about their company and generous with their time. And of course, their product being an industry leader also helps!
Recognising that the CloudShare experience was a human one, we brought this personal element to life. This was achieved through a bold design – a clean, light vibe with a lively use of people and stylised product shots. Above all, we understood that CloudShare don’t take themselves too seriously and found a way to add personality. 😉
Outcome
The result is a clean, new feel that helps CloudShare to stand out from the competition.
Our B2B branding strategy involved the bold use of colours, photography and iconography to demonstrate and deepen the authentic interaction and engagement with their audience.
To their core brand elements, we added some zing with 3 lively core colours to define a unique CloudShare look!
We bring the interface to life with abstract visuals that show product features and benefits clearly without complication. This is supported by distinct calls to action.
Finally, the CloudShare ‘nudge and wink’ – their unique personality that comes through the emojis and text. Playful and human, but serious and professional. ✨ The key here was using these in a way that supported and lifted the copy rather than distracting from our core message.
I’m so proud of the results we’ve achieved. Our new presence is engaging and interactive... with a friendly CloudShare wink 😉. It’s not only reflective of our platform but looks gorgeous too!
