5 next-gen AI marketing tools you need to use in 2024

2023 saw unprecedented growth in the artificial intelligence (AI) landscape. Tools that we thought only existed in the realms of science fiction took centre stage. You might be able to name a handful of AI tools for marketing off the top of your head: ChatGPT, DALL-E, and Copilot. But what about the rest?

So many AI tools have been launched over the past year that it’s understandable if a few have fallen under your radar. From AI video generation to AI application builders, there’s more to AI than the large language models you hear so much about. Your B2B marketing can be optimised end-to-end by AI to transform productivity and creativity. Having the right AI marketing tools at your disposal is essential.

Rather than choosing the “gold standard”, here’s five tools that we believe you should use to change your AI prospects. And with the global AI market expected to rise to nearly $2 trillion by 2030, now is the time to implement the best AI marketing tools for your team.

1. Databutton

Every marketing app starts as an idea. A roughly drawn sketch inside your head. You know the issue you want to solve and how it should be done. But how do you make your new ideas for driving efficiency and growth in your team a reality? One word: Databutton.

The Oslo startup’s platform helps you to build full-stack apps. As their website states, “You are the wizard. We are the wand.” And while you won’t be sorted into wizarding houses (sadly), you will have access to a small magical team of AI experts who can help you build pioneering AI products. Furthermore, you’re joining a community that wants to harness the perks of AI too. From startup idea generators to CSV visualisation, loyalty programme generators, and so much more, Databutton can bring all the ideas in your head to life.

At Fifty Five and Five, we’ve also used Databutton to build AI tools for marketing. One tool helps us to collate data and time to improve resource management. Super helpful to keep us on track and ensure our work is profitable. Databutton has also helped us build another transformative AI tool – but more on that later.

Databutton may have a small headcount (2-10 employees), but their exceptional platform makes them feel like a team in the 1000s. On top of that, Databutton have recently raised $5.1m in funding.

2. HubSpot AI

HubSpot, the leading CRM platform, has developed its own range of AI marketing tools to skyrocket creativity and productivity. Let’s zero in on its blog post generator. Why? Because content is king.

Creating SEO-optimised content that hits with your audience is tough. Do you have the right keywords, are your audience interested in this topic…how long will it take to write the blog anyway? So many factors go into crafting curated content that it often feels like a long haul. But HubSpot’s blog generator can help put your content and SEO pains to rest.

By using the HubSpot’s blog generator, you’ll be able to:

• Generate ideas with the click of button
• Select a snappy blog title from a list that utilises SEMrush data (ranked by monthly search volume and difficulty)
• Develop an SEO optimised outline (title, description, paragraph headers, etc)
• Build a blog using the outline in seconds
• Create SEO-optimised meta descriptions
• Integrate AI-generated blog images based on your metadata

Think of all the time you can save with such AI tools for marketing at your disposal. AI-generated and SEO-optimised content that can drive engagement and revenue – without the hassle.

3. 6sense Revenue AI™

Image source: 6sense

Sales. Arguably one of the most important functions in any B2B company, and always entwinned with your marketing. However, pipelines and processes can be bogged down in inefficiencies that can affect sales cycles and revenue. You might be experiencing issues yourself. 6sense has an AI solution that will help you overcome them.

The innovators specialise in Account-Based Marketing (ABM) software powered by Revenue AI™. Their platform is designed to help you create, manage, and convert your sales pipeline into revenue more effectively. In fact, it’s one of the only sales and marketing platforms to unlock these abilities.

The platform uncovers anonymous buyers, understands behaviour and directs you to engage with customers most likely to buy. Focusing on account targeting and prioritisation, 6sense delivers meaningful B2B intelligence to revenue teams that they need most. This also includes world-class intent data, accurate predictions of buying stages and fit, recommendations for next steps actions, and more. Like many innovate AI marketing tools, this is one you need to drive revenue in 2024.

4. PlayHT

In a world where audiobooks are climbing up the ranks of popularity, AI marketing tools like voice generators are spicing up content. Sometimes listening to content on the go is just better for some people. But to the uninitiated, voice generation sounds tough and fraught with technical issues. However, PlayHT can help “enhance your projects with ultra-realistic AI voices”.

The AI Voice Generator instantly converts text into realistic text-to-speech voiceovers online. But don’t worry, these aren’t the monotone voices you’d hear of yesteryear – the ones that would send you to sleep on the train home. Their expansive library features 800+ natural-sounding AI Voices, complete with humanlike intonation, 142 languages and accents. PlayHT’s cutting-edge machine learning technology unlocks a multilingual experience that will change how you engage with your clients. If you’re trying to promote your products and services in multiple nations (or regions), then use the sounds of home.

If you’re wanting to rev up the start of 2024 with videos, audiobooks, e-learning, podcasts and IVR systems that will set you apart from your competitors, then PlayHT is your indispensable sidekick. And even if you’re not sure if creating such interactions with your customers is a good thing, why not try it out? We added audio to one of our blogs a while ago and were surprised by the results.

5. Synthesia

Now we’re going from voices to video itself. If generating voices for text in a matter of seconds seems incredible, then Synthesia is going to wow you. How many times have you thought about making videos for your products and services? Think of sales, training and how-to videos. No doubt you have looked at your budget and deemed the venture too expensive and arduous. All the time spent hiring actors, setting up specialised equipment and days in the editing room. It almost doesn’t seem worth the hassle.

However, Synthesia could change your mind. An AI video generation platform that enables users to create professional videos without the need for cameras, mics, or actors – it’s a game changer for those that want to push more creative ways to engage with their audience.

Synthesia’s AI Video Generator allows for the creation of videos using AI avatars (including your own digital twin) and voiceovers in over 120 languages. Featuring natural AI voices (like your own cloned voice) and easy AI edit too, the platform is simple to use so you can deliver stylish videos that embody your organisation’s tone and personality without breaking the bank.

Ramp up your B2B marketing with AI

Now that we’re living in the age of AI, we need ask the right questions. Firing away with “what are the best AI tools?” is not going to cut it. You need to narrow it down and say “What are the best AI marketing tools for me? How can AI bring efficiency and productivity to my organisation?”

At Fifty Five and Five, we’ve been asking ourselves similar questions…and going even further. We’ve seen how transformative AI has been for creativity and productivity. But we know that there’s more that AI can do for B2B marketing, and how we can be the leading force in making that happen.

We’ve built Compass, the digital marketing agency of the future – delivered as an AI powered SaaS app. Solving the knowledge gap between traditional agencies and their clients, Compass provides a number of AI marketing tools to solve specific use cases. And we have a beta version ready to be tested. If you want to be a beta tester or get early access then let us know.

Get in touch with our team to learn more about our B2B digital marketing services, as well as our new AI tool.